Privacy Policy

Last updated: January 20, 2026

VARELL operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). VARELL is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

PERSONAL INFORMATION WE COLLECT OR PROCESS

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.

Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.

Account information including your username, password, security questions, preferences and settings.

Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.

Communications with us including the information you include in communications with us, for example when sending a customer support inquiry.

Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

PERSONAL INFORMATION SOURCES

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.

Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.

From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.

From our partners or other third parties.

HOW WE USE YOUR PERSONAL INFORMATION

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences, send notifications related to your account, process purchases, returns or exchanges, manage your account, arrange shipping, enable reviews, and create a customized shopping experience such as recommending products related to your purchases.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, such as sending marketing communications by email, text message or postal mail and showing online advertisements based on your activity on the Services.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure payment experience, detect fraudulent or illegal activity, and protect our services and users.

Communicating with You

We use your personal information to provide customer support and maintain our business relationship with you.

Legal Reasons

We use personal information to comply with applicable laws, respond to legal processes, enforce policies, and protect our rights or the rights of others.

HOW WE DISCLOSE PERSONAL INFORMATION

In certain circumstances we may disclose your personal information to third parties for legitimate purposes:

With Shopify, vendors and service providers who perform services on our behalf such as payment processing, analytics, hosting, customer support, shipping and fulfillment.
With business and marketing partners to advertise products and services to you.
When you request or consent to sharing information with third parties, such as shipping providers or social media integrations.
With affiliates within our corporate group.
In connection with business transactions such as mergers or bankruptcy.
To comply with legal obligations or protect the rights and safety of our company or users.

RELATIONSHIP WITH SHOPIFY

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services.

Information you submit to the Services may be shared with Shopify and third parties located outside your country in order to operate the Services.

To learn more about Shopify’s privacy practices you can visit the Shopify Consumer Privacy Policy. You can also exercise certain privacy rights through the Shopify Privacy Portal depending on your location.

THIRD PARTY WEBSITES AND LINKS

The Services may contain links to third-party websites. If you follow these links you should review their privacy policies. We are not responsible for the privacy or security of third-party websites.

CHILDREN'S DATA

The Services are not intended for children and we do not knowingly collect personal information from individuals under the age of majority. If you believe a child has provided personal information to us, please contact us to request deletion.

SECURITY AND RETENTION OF YOUR INFORMATION

No method of transmission over the Internet is completely secure. We cannot guarantee absolute security of your information.

We retain personal information for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce our agreements.

YOUR RIGHTS AND CHOICES

Depending on your location you may have certain rights regarding your personal information including:

Right to access your personal information
Right to delete your personal information
Right to correct inaccurate information
Right to data portability

You may also unsubscribe from marketing communications at any time using the unsubscribe link in emails.

If you live in the UK or European Economic Area you may also have the right to object to processing or restrict processing of your personal information and withdraw consent where applicable.

To exercise these rights you can contact us using the details below.

More information about Shopify privacy rights can be found here: https://privacy.shopify.com/en

COMPLAINTS

If you have concerns about how we process your personal information, please contact us. You may also lodge a complaint with your local data protection authority.

INTERNATIONAL TRANSFERS

Your personal information may be transferred and processed outside your country of residence.

When transferring data outside the EEA or UK we rely on recognized transfer mechanisms such as Standard Contractual Clauses or equivalent safeguards.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Any changes will be posted on this page and the "Last updated" date will be revised.

COMPANY INFORMATION

Store Name: VARELL
Company Name: Daniel Smith Active
Company Number: 86253301

Company Address:

Victor Hugoplantsoen 17
3533 CG, Utrecht
The Netherlands

Customer Service:

Monday to Friday: 8.00 - 18.00 (GMT)
Saturday and Sunday: Closed

Mail: info@varell.co.uk
Phone: + 31 6 45866249‬